OVERVIEW

MamásLatinas was the sister site to CafeMom. Originally launched as a social platform for Latina mothers to connect. The users were a mix of English, Spanish and bilingual speakers, so other than the site needing its own brand, the language complexity created its own set of challenges. Eventually, the brand moved into solely a content site with a mix of motherhood, beauty, and entertainment that resonated with the audience.

ROLE

Creative Direction, Visual Design, Design Documentation, UX and UI. This included the look and feel of social media presence, produced video series and facebook lives, rebranding including logo and brand assets. Website redesign, design, and interface of the writers CMS system, assets for special programs such as awards shows, Latin music events coverage, and co-branded and sponsored campaigns.