OVERVIEW

When AdThrive was acquired by CafeMedia, a decision was made not rebrand the company, just update its products. This update included a redesign/rethink of the backend customer and internal dashboards, as well as their corporate site.

ROLE

I worked together with stakeholders across both companies to find the needs of the clients as well as the new united company. In the end, a new product was created that could finally meet a lot of the wish list items their clients had long had while advancing the companies own goals. A corporate site refresh was to reflect that larger things were coming, but to assure the existing AdThrive users that the brand they had grown to love, wasn’t going anyway.