OVERVIEW

Originally conceived as a platform for millennial Latinas to read and submit content that spoke to them. Vivala was an ambitious project that was meant to be more than a normal content site. Launched in a partnership with several Latinx creators, it was built to have readers collect articles they loved and submit their own articles to help in recruiting new content creators.

While the final launched site was simply more of a standard content site for a nitch market, the look and feel still carried over and had a young and “tropicool” feel.

ROLE

Creative Direction, Branding (including initial brand and site concept), User Experience and User Interface Design (including the backend CMS system and front end website), Style Guides & Design System for Creators