OVERVIEW

Revelist was a new site for millennial women. It spoke about beauty, fashion, politics, entertainment and body positivity. Eventually, the brand included several subbrands used across videos and social media. The site was meant to focus less on the site design, and more on the content created by bloggers who were personalities of their own. This meant photography was just as important as the UI and CMS for the site.

ROLE

I lead the design team as Creative Director, in cooperation with the marketing, sales, and editorial teams to help create the brand concept as well as the UX/UI for the site and the CMS system.

Revelist’s social media presence was nominated for a Webby Award in 2017.