OVERVIEW

CafeMom was originally a social networking site for mothers. The brand evolved several times during my tenure, including reaching out into casual gaming, with in-house build games, video series with a partnership with YouTube, an answers section, and eventually a content site. Over time the site converted into being solely a content site. This eventually lead to a complete brand and site redesign.

ROLE

Creative Direction, UX and Branding. Rebranding (including logo and brand assets), Updated look and feel of social media presence, produced video series and facebook lives, website redesign, design and interface of the internal writers CMS system and co-branded and sponsored campaigns.