OVERVIEW

CafeMedia was created as the new parent company for CafeMom once it started to expand its reach beyond the original property. An entirely new brand identity needed to be created in order to do this. This included logos, style-guides, a design system, office signage, powerpoint presentations, letterheads, business cards, video style guides, social media presences, and a new corporate site.

ROLE

Creative Direction, Branding, Concepting, UX. I worked with stakeholders across the company to drive this new direction. All design was handled by the in-house design team I directed.